“Just like any other app,” Microsoft writes in a post announcing the new measures, “third-party storefront apps will have a product detail page that can be found via search or by browsing - so that users can easily find and install it with the same confidence as any other app in the Microsoft Store on Windows.” Microsoft’s decision to open its store to third-party store apps follows a similar move by Epic Games earlier this year, when it announced that itch.io would be accessible via its own store front - an announcement made, almost certainly not coincidentally, around the same time it was arguing an antitrust case against Apple in court.
