I’ve had a little poke around and, alright, it’s a room with some game art in it. Stills from Norco’s early-game environments, static captures of a scene of a distant, rusty skyline pocked with dead trees, another with plumes of chemical exhaust. Silhouettes of chemical plants, overpass bridges, degrading swamps. Plus a few snapshots of the rooms and places you’ll get to poke and prod more thoroughly in the game itself (as I did in my first look at the game), and a secret room I won’t spoil. The virtual gallery’s running alongside a real one, which has popped up in Gamla Stan, Stockholm and is honestly where I’d much rather be. Taking game art and putting it in an actual gallery is a very literal take on “games as art”, but there is something to it, I think. Especially with Norco, which seems to sit at a junction between its creators’ experience of one real place in the real American south, and their own virtual, concentrated version of it. I’d quite like to be in a room looking at pictures of that, of their early pencil sketches and blotted, oily paintings, photographs of the real thing and big, blown-up pixel-art recreations of it. I’d like to be next to real people talking about it as all of that blurs together, given that whole people-responding-to-what-you’ve-made thing is where the magic really happens. So yep, a bit literal - a better way to virtually recreate a gallery’s whole communal, reaction-to-art thing is probably just to play the game for a shared audience on Twitch - and ultimately yes, also a marketing exercise. But it’s worked.

A quick stroll around Norco s virtual art gallery - 16A quick stroll around Norco s virtual art gallery - 12A quick stroll around Norco s virtual art gallery - 74A quick stroll around Norco s virtual art gallery - 49